When Douglas Battista, Jenny Craig’s Human Resources Vice President, wants to get away he heads south to Brazil where 356 miles of unspoiled sands and uncrowded waters await vacationers looking for relaxation or adventure.
History of the Ceara Coast
According to Douglas Battista, numerous Indian tribes originally inhabited the Ceara Coast. The Portuguese settled the territory in the early 1600s. At the time, the French occupied Brazil and the Portuguese tried to form a military base on the Ceara coast. This attempt was unsuccessful, says Douglas Battista, and the Portuguese later left after the area was stricken with drought.
Douglas Battista says that for many centuries, the economy of the coast was based on agriculture, cattle, and salt production and it was not until the late 1980s that the coast became a tourist mecca. Today, Douglas Battista reports that foreigners across the globe pay hefty amounts to enjoy the Ceara’s scenic beauty.
The Beaches
Jericoacoara Beach, says Douglas Battista, isn’t assessable by motor vehicle. According to Douglas Battista, in order to reach this gem, visitors must cross through what is essentially a desert. The beach has nice shops and has many dunes and lagoons that have been untouched by man for centuries. For those looking for windsurfing, Douglas Battista says this is the place to be, though he warns that this area does not cater specifically to tourists and there are many people who still use the beaches to water their donkeys and other animals.
Iracema Beach is where the parties happen. According to Douglas Battista, partiers don’t arrive until late in the afternoon and stay until the early morning hours.
Meireles is the beach for those with families, specifically children, says Douglas Battista. There are many playgrounds and the family-friendly market located nearby serves both adult beverages and fruity drinks that the kids can enjoy.
Praia do Futuro is Douglas Battista’s pick for absolute relaxation. The 7 km stretch of prime waterfront real estate is famous for its on-beach dining and amazing local musical talent.
Douglas Battista agrees that all the beaches of this region of Brazil are breathtaking in their own right. He does caution, however, that those looking for a less adventurous experience may prefer to stay in Mexico, where all-inclusive resorts are the norm.
